TOC: J Bus-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 21(4)
Korea as a Comparative Business Marketing System: Review and Prospects
–Dae Ryun Chang, Kyoung Woo Lee & Sungmin Ryu [] []
Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer
–Roland Helm, Stephanie Krinner & Martin Schmalfuß [] []
Customer Involvement in Product Development: An Industrial Network Perspective
–Jens Laage-Hellman, Frida Lind & Andrea Perna [] []