TOC: Mar Theory
Introduction
Marketing Theory, 14(4)
Managing the politics of value propositions
–Hervé Corvellec and Johan Hultman [] []
Non-representational marketing theory
–Tim Hill, Robin Canniford, and Joeri Mol [] []
Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach
–John D. Nicholson, Ross Brennan, and Gerald Midgley [] []
The young consumer-citizen: Nationhood and environmentalism in children’s identity narratives
–Teresa Davis and Julie E. Francis [] [Google Scholar]
Re-cognising the interactive space: Marketing for social transformation
–Terry Nolan and Richard J. Varey [] []
The brand personality of rocks: A critical evaluation of a brand personality scale
–Mark Avis, Sarah Forbes, and Shelagh Ferguson [] []
Threats to the scientific status of experimental consumer psychology: A Darwinian perspective
–Edward F. McQuarrie [] []
Commentaries
Myth and ideology in consumer culture theory
–James A. Fitchett, Georgios Patsiaouras, and Andrea Davies []
Consumer Culture Theory – Neo-liberalism’s ‘useful idiots’?
–Søren Askegaard []