TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(7)
Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors
–Arezoo Davari & David Strutton [] [Google Scholar]
Internationalization of emerging economy firms to developed economies: a discussion on institutional pressures and marketing and supply chain capabilities
–Ismail Golgeci & Ahmad Arslan [] []
Differentiated brand experience in brand parity through branded branding strategy
–Mahabubur Rahman [] []
Exploring brand attachment, its determinants and outcomes
–Arnold Japutra, Yuksel Ekinci & Lyndon Simkin [] []
Entrepreneurial orientation and performance of microenterprises in an emerging economy
–Valerie Lindsay, Nicholas Ashill, Banjo Roxas & Antong Victorio [] []