TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 28(4)
The Sales Velocity Effect on Retailing
–Edward Ho, Tobias Kowatsch, Alexander Ilic [] []
Customer Responses to Channel Migration Strategies Toward the E-channel
–Debra Trampe, Umut Konus, Peter C. Verhoef [] []
How Online Consumer Segments Differ in Long-term Marketing Effectiveness
–Kerstin Reimer, Oliver J. Rutz, Koen Pauwels [] []
Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
–Sebastian Klapdor, Eva M. Anderl, Florian von Wangenheim, Jan H. Schumann [] []