TOC: J Mar Res
Introduction
Journal of Marketing Research, 51(6)
Introduction to the Special Issue on Theory and Practice in Marketing
–Donald R. Lehmann [] []
Positioning Brands Against Large Competitors to Increase Sales
–Neeru Paharia, Jill Avery, and Anat Keinan [] []
Private Label Imitation of a National Brand: Implications for Consumer Choice and Law
–Anocha Aribarg, Neeraj Arora, Ty Henderson, and Youngju Kim [] []
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
–Nader T. Tavassoli, Alina Sorescu, and Rajesh Chandy [] []
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
–Natalie Mizik [] []
Product Customization via Starting Solutions
–Christian Hildebrand, Gerald Häubl, and Andreas Herrmann [] []
Managing Customer Profits: The Power of Habits
–Denish Shah, V. Kumar, and Kihyun Hannah Kim [] []
The Economic and Cognitive Costs of Annoying Display Advertisements
–Daniel G. Goldstein, Siddharth Suri, R. Preston McAfee, Matthew Ekstrand-Abueg, and Fernando Diaz [] []
Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance
–Jonne Y. Guyt and Els Gijsbrechts [] []
Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items
–Avni M. Shah, James R. Bettman, Peter A. Ubel, Punam Anand Keller, and Julie A. Edell [] []
Contingent Match Incentives Increase Donations
–Lalin Anik, Michael I. Norton, and Dan Ariely [] []