TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(1/2)
Exploring the performativity of marketing: theories, practices and devices
–Katy Mason, Hans Kjellberg & Johan Hagberg [] []
Epistemologies in the wild: local knowledge and the notion of performativity
–Johan Nilsson & Claes-Fredrik Helgesson [] []
‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets
–Erik S. Jacobi, James Freund & Luis Araujo [] []
Performing market segmentation: a performative perspective
–Peet Venter, Alex Wright & Sally Dibb [] []
Brand transformation: a performative approach to brand regeneration
–Andrea Lucarelli & Anette Hallin [] []
The dividualised consumer: sketching the new mask of the consumer
–Robert Cluley & Stephen D Brown [] []
Myriam’s ‘adverteasing’: on the performative power of marketing promises
–Franck Cochoy [] []
Exploring the brand’s world-as-assemblage: the brand as a market shaping device
–Winfred Ikiring Onyas & Annmarie Ryan [] []
The performativity of sustainability: making a conduit a marketing device
–John Finch, Conor Horan & Emma Reid [] []
‘Elephants can’t gallop’: performativity, knowledge and power in the market for lay-investing
–Philip Roscoe [] []
Construction of silence on issues of sustainability through branding in the fashion market
–Cecilia Solér, Julia Baeza & Camilla Svärd [] []