TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(6)
Editorial
–Nigel Piercy & Carolyn Strong []
Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
–Petya Puncheva-Michelotti, Rod McColl, Andrea Vocino & Marco Michelotti [] []
Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory
–Sanjit Kumar Roy, Gul Butaney, Harjit Sekhon & Bhupin Butaney [] []
How to reduce the negative impact of customer non-compliance: an empirical study
–Giannis Kostopoulos, Spiros Gounaris & Ioannis Rizomyliotis [] []
How do customer characteristics impact behavior-based price discrimination? An experimental investigation
–Ammara Mahmood [] []
The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case
–Teresa Fernandes & Sara Neves [] []
Special Issue of Journal of Strategic Marketing on ‘Adding value to marketing education: best practice teaching in a modern education environment’
–Andrea C. Beetles & Dr Carolyn Strong [] []