TOC: J Mar Analtyics
Introduction
Journal of Marketing Analytics, 2(3)
An empirical study of physicians’ sample-dispensing decisions: Evidence for the roles of experimentation and subsidy
–Xiaojing Dong and Ying Xie [] [Google Scholar]
Optimal allocation of digital marketing budget: The empirical Bayes approach
–Yegor Tkachenko [] []
Media mix modeling – A Monte Carlo simulation study
–Yong Liu, Jorge Laguna, Matt Wright and Hua He [] []
Fake or real? The computational detection of online deceptive text
–Leslie Ball and Jennifer Elworthy [] []