TOC: Young Consumers
Introduction
Young Consumers, 15(4)
Paradoxes and strategies of social media consumption among adolescents
–Renato Hübner Barcelos , Carlos Alberto Vargas Rossi [] []
Influences on food choices of urban Chinese teenagers
–Ann Veeck , Fang Grace Yu , Hongyan Yu , Gregory Veeck , James W. Gentry [] []
Unpacking fun food and children’s leisure: mothers’ perspectives on preparing lunchboxes
–Vicki Harman , Benedetta Cappellini [] []
Children as football fans: an exploratory study of team and player connections
–Elizabeth Thomson , Russell Williams [] []
The influence of the Big 5 personality traits on young people’s political consumer behavior
–Ellen Quintelier [] []
How Chinese young consumers respond to gendered advertisements
–Kara Chan , Yu Leung Ng , Jianqiong Liu [] []
Role of children in family purchase across Indian parental clusters
–Neena Sondhi , Rituparna Basu [] []
Editorial
–Brian Young [] []
Advertising to minors under Korean Law
–Brian Oh, Kee-Hong Chun [] []