TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 23(7)
Market and brand-oriented schools of positioning
–Mats Urde , Christian Koch [] []
Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China
–Aybeniz Akdeniz Ar , Ali Kara [] []
Brand extension evaluation: real world and virtual world
–Jayasankar Ramanathan , Keyoor Purani [] []
Modeling attitude constructs in movie product placements
–Siva K. Balasubramanian , Hemant Patwardhan , Deepa Pillai , Kesha K. Coker [] []
When a brand caught fire: the role of brand equity in product-harm crisis
–Brianna Rea , Yong J. Wang , Jason Stoner [] []
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
–Bashar S. Gammoh , Michael L. Mallin , Ellen Bolman Pullins [] []
Uncovering generalized patterns of brand competition in China
–Margaret Faulkner , Oanh Truong , Jenni Romaniuk [] []
Emerging promotional and pricing approaches in the US pharmaceutical market
–Genevieve Elizabeth O’Connor [] []
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
–Sharon Schembri [] []
Merriam’s Guide to Naming
–Rebecca Dingus [] []
The ‘Made in Germany’ Champion Brands
–David Bishop [] []
Tilt: Shifting Your Strategy from Products to Customers
–Deborah F. DeLong [] []
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
–Sharad Agarwal [] []
Editorial
–Francisco Guzman Cleopatra Veloutsou []