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Others’ environmental concern as a social determinant of green buying
–Laurent Bertrandias , Leila Elgaaied-Gambier [] []

What type of relationship do we have with loved brands?
–Marc Fetscherin [] []

Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior
–Joon Yong Seo , Debra L. Scammon [] []

Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers
–Seung-Hee Lee , Jane E. Workman [] []

Reviewer online engagement: the role of rank, well-being, and market helping behavior
–Jill Mosteller , Charla Mathwick [] []

A matter of love: consumers’ relationships with original brands and their counterfeits
–Raquel Castaño , Maria Eugenia Perez [] []

Joint consumption challenges in groups
–Andre Marchand [] []

Application of regulatory focus theory to search advertising
–Elyse N. Mowle , Emily J. Georgia , Brian D. Doss , John A. Updegraff [] []

Spanning the gap: an examination of the factors leading to the green gap
–Mark Gleim , Stephanie J. Lawson [] []

Consumers’ attitude and behavior towards online music piracy and subscription-based services
–Ludovica Cesareo , Alberto Pastore [] []

Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
–Amalia Triantafillidou , George Siomkos [] []

Estimating individual promotional campaign impacts through Bayesian inference
–Keith Becker , Jim Sprigg , Alex Cosmas [] []

Winning the Story Wars
–Andrea J.S. Stanaland [] []

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
–Maria Belen Sakalis [] []

Neuro-Sell: How Neuroscience can Power Your Sales Success
–Sharad Agarwal [] []

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
–Francisco Conejo [] []

Customer Experience 3.0
–Somjit Barat [] []

Methods of Persuasion: How to Use Psychology to Influence Human Behavior
–Geoffrey P. Lantos [] []

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