TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 31(4)
Promotion to Change Lifestyle: Securing Participation and Success
–Morris George & John F. Tanner [] []
Influencing Forces or Mere Interview Sources? How Key Constituencies Shaped Health Care Media Discourse
–Cheryl Ann Lambert & H. Denis Wu [] []
Rehabilitation Centers: Marketing Analysis and Future Challenges
–Ashish Chandra, William B. Stroube & William K. Willis [] []
Should Different Marketing Communication Strategies Be Used to Promote Healthy Eating Among Male and Female Adolescents?
–Kara Chan, Yu-Leung Ng & Gerard Prendergast [] []
Thinking Outside the Medicine Cabinet: A Comparative Content Analysis of Direct-to-Consumer Advertisements for Prescription Drug Treatments
–Robert McKeever [] []
Increasing Patient Satisfaction: A New Model Development
–Koichiro Otani, Yihao Deng, Brian Waterman & W. Claiborne Dunagan [] []
Time Benders: A Model of Subjective Aging in Aging Adults
–David Agogo, George R. Milne & Charles D. Schewe [] []