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Boosting consumers’ self-efficacy by repositioning the self
–Michal Ben-Ami , Jacob Hornik , Dov Eden , Oren Kaplan [] []

Having champagne without celebration?: The impact of self-regulatory focus on moderate incongruity effect
–Shin-Shin Chang , Chung-Chau Chang , Ya-Lan Chien , Jung-Hua Chang [] []

Consumer expertise matters in price negotiation: An empirical analysis of the determinants of mortgage loan prices in Spain prior to the financial crisis
–Jose M. Barrutia , María Paz Espinosa [] []

Publicity and advertising: what matter most for sales?
–Harlan E. Spotts , Marc G. Weinberger , Michelle F. Weinberger [] []

Conceptualising the management of packaging within new product development: A grounded investigation in the UK fast moving consumer goods industry
–Christopher Simms , Paul Trott [] []

The elaboration likelihood model: review, critique and research agenda
–Philip J. Kitchen , Gayle Kerr , Don E. Schultz , Rod McColl , Heather Pals [] []

The effect of service employees’ accent on customer reactions
–Alastair Tombs , Sally Rao Hill [] []

The reflexive turn in key account management: Beyond formal and post-bureaucratic prescriptions
–Markus Vanharanta , Alan J.P. Gilchrist , Andrew D. Pressey , Peter Lenney [] []

Be rational or be emotional: advertising appeals, service types and consumer responses
–Hongxia Zhang , Jin Sun , Fang Liu , John G. Knight [] []

Store managers – the seismographs in shopping centres
–Christoph Teller , Andrew Alexander [] []

The asymmetric influence of cognitive and affective country image on rational and experiential purchases
–Dongjin Li , Cheng Lu Wang , Ying Jiang , Bradley R. Barnes , Hao Zhang [] []

The impact of text product reviews on sales
–Sangkil Moon , Yoonseo Park , Yong Seog Kim [] []

International market selection for small firms: a fuzzy-based decision process
–Gianluca Marchi , Marina Vignola , Gisella Facchinetti , Giovanni Mastroleo [] []

The role of convenience in a recreational shopping trip
–Vaughan Reimers , Fred Chao [] []

Segmenting consumers’ reasons for and against ethical consumption
–Paul F. Burke , Christine Eckert , Stacey Davis [] []

The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
–Ibrahim Abosag , Maya F. Farah [] []

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