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Journal of the Week
European Journal of Marketing

Emerald offers free access to notable articles in the European Journal of Marketing for one week only.

“In the time I’ve been editor, the way people have thought about publishing has changed. This is a really good development because I think if we want to impact the practice and also on, say, science as a whole, we really need to start looking at the rigor and the quality of the sorts of research that we do.”*

Professor Nick Lee (BCA, BCA(hons.), Ph.D.), Editor-in-Chief

Enhance your knowledge today:

Jaewon (Jay) Yoo, Todd J. Arnold, Gary L. Frankwick

Nathalie Spielmann

Lars Groeger, Francis Buttle

 

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