TOC: Trans Mar J
Introduction
Transnational Marketing Journal, 2(2)
Is Familiarity a Moderator of Brand/Country Alliances? One More Look
–Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe [] []
The Influence of Country of Origin on Chinese Food Consumers
–Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner [] []
Brand «Moscow» in a global perspective
–Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko [] []