TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 8(4)
Business to business digital content marketing: marketers’ perceptions of best practice
–Geraint Holliman , Jennifer Rowley [] []
A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda
–Michael Rodriguez , Andrea L. Dixon , James W. Peltier [] []
Cross promotion of web references in print ads: Are advertisers attempting to engage consumers?
–Elzbieta Lepkowska-White , Amy Parsons , Aylin Ceylan [] []
Metric proposal for customer engagement in Facebook
–Mª Ángeles Oviedo-García , Miriam Muñoz-Expósito , Mario Castellanos-Verdugo , María Sancho-Mejías [] []