TOC: J Poli Mar
Introduction
Journal of Political Marketing, 13(4)
The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term
–Chad M. Milewicz & Mark C. Milewicz [] []
Gender-Based Strategies on Candidate Websites
–Monica C. Schneider [] []
Through the Party Lens: How Citizens Evaluate TV Electoral Spots
–Christina Holtz-Bacha & Bengt Johansson [] []
Reference Dependence in Political Primaries
–Neil Thomas Bendle [] []
What ÂÜÀòÉç¹ÙÍøt Winning? Looking into the Blind Spot of the Theory of Campaign Professionalization
–Jennifer Rayner [] []