TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 24(2)
Academic sell-out: how an obsession with metrics and rankings is damaging academia
–Thorsten Gruber [] []
UK higher education viewed through the marketization and marketing lenses
–Eva Nedbalová, Luke Greenacre & John Schulz [] []
A synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation – a case study of Egyptian-accredited faculties
–Sherein H. ÂÜÀòÉç¹ÙÍø-Warda [] []
Applying brand management to higher education through the use of the Brand Flux Model™ – the case of Arcadia University
–Robert L. Williams Jr. & Maktoba Omar [] []
Advancement in higher education: the role of marketing in building philanthropic giving
–James H. McAlexander, Harold F. Koenig & Beth DuFault [] []
Characterizing Twitter communication – a case study of international engineering academic units
–Stuart Palmer [] []