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TOC: J Macromar

Introduction

Journal of Macromarketing, 34(4)

Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place
Stephen Brown and Adriana Campelo [] []

Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign
Jayne Krisjanous [] []

Building the Garden and Making Arena Sports Big Time: ‘Tex’ Rickard and His Legacy in Sport Marketing
Chad S. Seifried and Ari de Wilde [] [Google Scholar]

Vulnerability and Physical, Cognitive, and Behavioral Impairment: Model Extensions and Open Questions
Teresa M. Pavia and Marlys J. Mason [] []

Transformative Subsistence Entrepreneurship: A Study in India
Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan, and Samir Gupta [] []

Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems
Christopher L. Newman, Anna M. Turri, Elizabeth Howlett, and Amy Stokes [] []

Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain
Stephen Gould and Rania W. Semaan [] []

Neoliberalism and Managed Health: Fallacies, Fa?ades and Inadvertent Effects
Lauren Gurrieri, Jan Brace-Govan, and Josephine Previte [] []

Book Reviews

Good Works! Marketing and Corporate Initiatives that Build a Better World? and the Bottom Line
Isik Özge Yumurtaci []

How America Eats: A Social History of U.S. Food and Culture and White Bread: A Social History of the Store-bought Loaf
Kim K. McKeage [] [