TOC: J Macromar
Introduction
Journal of Macromarketing, 34(4)
Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place
–Stephen Brown and Adriana Campelo [] []
Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign
–Jayne Krisjanous [] []
Building the Garden and Making Arena Sports Big Time: ‘Tex’ Rickard and His Legacy in Sport Marketing
–Chad S. Seifried and Ari de Wilde [] [Google Scholar]
Vulnerability and Physical, Cognitive, and Behavioral Impairment: Model Extensions and Open Questions
–Teresa M. Pavia and Marlys J. Mason [] []
Transformative Subsistence Entrepreneurship: A Study in India
–Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan, and Samir Gupta [] []
Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems
–Christopher L. Newman, Anna M. Turri, Elizabeth Howlett, and Amy Stokes [] []
Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain
–Stephen Gould and Rania W. Semaan [] []
Neoliberalism and Managed Health: Fallacies, Fa?ades and Inadvertent Effects
–Lauren Gurrieri, Jan Brace-Govan, and Josephine Previte [] []
Book Reviews
Good Works! Marketing and Corporate Initiatives that Build a Better World? and the Bottom Line
–Isik Özge Yumurtaci []
How America Eats: A Social History of U.S. Food and Culture and White Bread: A Social History of the Store-bought Loaf
–Kim K. McKeage [] [