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TOC: Soc Mar Quart

Introduction

Social Marketing Quarterly, 20(4)

Social Marketing as the Subject of Doctoral Dissertations
V. Dao Truong, Tony Garry, and C. Michael Hall [] []

Community-Based Prevention Marketing for Policy Development: A New Planning Framework for Coalitions
Carol A. Bryant, Anita H. Courtney, Robert J. McDermott, James H. Lindenberger, Mark A. Swanson, Alyssa B. Mayer, Anthony D. Panzera, Mahmooda Khaliq, Tali Schneider, Ashton P. Wright, R. Craig Lefebvre, and Brian J. Biroscak [] []

Applying Systems Science to Evaluate a Community-Based Social Marketing Innovation: A Case Study
Brian J. Biroscak, Tali Schneider, Anthony D. Panzera, Carol A. Bryant, Robert J. McDermott, Alyssa B. Mayer, Mahmooda Khaliq, James Lindenberger, Anita H. Courtney, Mark A. Swanson, Ashton P. Wright, and Peter S. Hovmand [] []

Fostering Equity Through Downstream, Midstream and Upstream Social Marketing: The Case of the Chagnon Foundation
François Lagarde [] []