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TOC: J Res Mar Entrepreneurship

Introduction

Journal of Research in Marketing and Entrepreneurship, 16(2)

Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective
Nicole Gross , David Carson , Rosalind Jones [] []

Culture, conduct and innovation: a deconstruction of market orientation
David C. Roach , Joel Ryman , Joshua White [] []

Branding as innovation within agribusiness value chains
Gemma Lewis , Stuart Crispin , Laurie Bonney , Megan Woods , Jiangang Fei , Sarah Ayala , Morgan Miles [] []

The art of entrepreneurial market creation
Kim Lehman , Ian Ronald Fillis , Morgan Miles [] []

Identifying entrepreneurs through risk taking behaviour: illegal downloading
Kate Pascoe , Kathleen Mortimer [] []

The stories of social entrepreneurs: Narrative discourse and social venture resource acquisition
Philip Roundy [] []

Editorial
Jonathan Deacon []