TOC: J Adv
Introduction
Journal of Advertising, 43(4)
From the Editor
–Shintaro Okazaki []
The Face of the Brand: How Art Directors Understand Visual Brand Identity
–Barbara J. Phillips, Edward F. McQuarrie & W. Glenn Griffin [] []
Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising
–Margot van Mulken, Andreu van Hooft & Ulrike Nederstigt [] []
Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing?
–Yunjae Cheong, Federico de Gregorio & Kihan Kim [] []
When New Commercials Do Not Meet Expectations
–Chingching Chang [] []
Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements
–Rajat Roy & Ian Phau [] []
The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
–Hye Jin Yoon & Yeuseung Kim [] []
The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes
–Georgios Halkias & Flora Kokkinaki [] []
Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising
–Leonard N. Reid [] []