TOC: Cust Need Solutions
Introduction
Customer Needs and Solutions, 1(4)
Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change
–Zoe Chance, Margarita Gorlin & Ravi Dhar [] []
A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators: an Application to Customer Satisfaction
–David R. Bell, Olivier Ledoit & Michael Wolf [] []
Asymmetric Impact of Reference Point Confidence on Consumer Evaluations
–H. Onur Bodur & Neeraj Arora [] []
Social Presence in Service Failure: Why It Might not be a Bad Thing
–Qimei Chen, Yi He & Dana L. Alden [] []
Education Consumption in an Emerging Market: Evidence from India
–Sachin Sancheti & K. Sudhir [] []
Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011
–Joffre Swait, Tulin Erdem & Tom Peters [] []
Friends and Family: How In-Group-Focused Promotions Can Increase Purchase
–Karen Page Winterich, Vikas Mittal & Vanitha Swaminathan [] []