TOC: AMS Review
Introduction
AMS Review, 4(3)
Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics
–Subroto Roy & K. Sivakumar [] []
Knowledge needs of firms: the know-x framework for marketing strategy
–Sreedhar Madhavaram, Andrew C. Gross & Radha Appan [] []
An integrated model of cause-related marketing strategy development
–Gordon Liu & Wai Wai Ko [] []