Control in Marketing Channels
Introduction
Jim Brown and Jody Crosno seek file drawer (or unpublished) papers that address control in marketing channels
Dear Colleagues;
Jody Crosno and I are doing a meta-analysis on monitoring and control in marketing channels. We are trying to understand the extent of the file drawer problem in this research stream and would like to enlist your help.
We are particularly interested in unpublished manuscripts that address monitoring, control, or related topics such as surveillance, performance ambiguity, monitoring ease/difficulty, cost of monitoring, enforcement, or information asymmetry. If you have such a paper, would you mind forwarding it to us?
Please feel free to contact me if you have any questions about this request.
Sincerely,
– Jim
Professor James R. Brown
Kmart Corporation Chair in Marketing and
Coordinator, PhD Program in Marketing
College of Business & Economics
P.O. Box 6025
1601 University Ave., Room 200
West Virginia University
Morgantown, WV 26506-6025 U.S.A.
Voice: (304) 293-3053
Fax: (304) 293-3274
E-Mail: j.brown@mail.wvu.edu