TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 22(4)
The Performance Implications of Planning, Implementation, and Evolution of Firms’ Customer and Competitor Orientations
–Jeff Foreman, Naveen Donthu, Steve Henson and Amit Poddar
The Loyalty Continuum: Differentiating Between Stages of Loyalty Development
–James M. Curran and Brian C. Healy
Unwanted Pursuit Behavior: Understanding Salespeople’s Desire to Pursue and Desire to Avoid Customers
–Sarah Alhouti, Timothy D. Butler, Catherine M. Johnson and Lenita Davis
A Generalized Multidimensional Scale for Measuring Customer Engagement
–Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela and Robert M. Morgan
Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect
–Ali Besharat and Sajeev Varki
What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings
–Keith A. Quesenberry and Michael K. Coolsen
The Role of Involvement on Millennials’ Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
–Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams and Mitch Griffin