TOC: J Mar
Introduction
Journal of Marketing, 78(6)
Bringing “Place” Back In: Regional Clusters, Project Governance, and New Product Outcomes
–Paul Tracey, Jan B. Heide, and Simon J. Bell [] []
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
–Jan Wieseke, Sascha Alavi, and Johannes Habel [] []
Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
–Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk [] []
Managing Customer and Organizational Complexity in Sales Organizations
–Christian Schmitz and Shankar Ganesan [] []
Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
–Till Haumann, Benjamin Quaiser, Jan Wieseke, and Mario Rese [] []
Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
–Melea Press, Eric J. Arnould, Jeff B. Murray, and Katherine Strand [] []
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
–Michelle Andrews, Xueming Luo, Zheng Fang, and Jaakko Aspara [] []
The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect
–Leilei Gao, Yanliu Huang, and Itamar Simonson [] [Google Scholar]