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TOC: J Mar

Introduction

Journal of Marketing, 78(6)

Bringing “Place” Back In: Regional Clusters, Project Governance, and New Product Outcomes
Paul Tracey, Jan B. Heide, and Simon J. Bell [] []

Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
Jan Wieseke, Sascha Alavi, and Johannes Habel [] []

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk [] []

Managing Customer and Organizational Complexity in Sales Organizations
Christian Schmitz and Shankar Ganesan [] []

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
Till Haumann, Benjamin Quaiser, Jan Wieseke, and Mario Rese [] []

Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
Melea Press, Eric J. Arnould, Jeff B. Murray, and Katherine Strand [] []

Cause Marketing Effectiveness and the Moderating Role of Price Discounts
Michelle Andrews, Xueming Luo, Zheng Fang, and Jaakko Aspara [] []

The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect
Leilei Gao, Yanliu Huang, and Itamar Simonson [] [Google Scholar]