TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 6(4)
Trade fairs and propaganda: 50 years of the automobile at the 1935 and 1936 Berlin auto shows
–Julia Große-Börger [] []
Electric lamp renewal systems: a strategy to dominate lighting
–Charles D. Wrege , Peter J. Gordon , Regina A. Greenwood [] []
Misdirected effort: Thorstein Veblen’s critique of advertising
–Sidney Plotkin [] []
The quest for a general theory of the marketing system
–Eric Shaw [] []
The ÂÜÀòÉç¹ÙÍø: A handrail for marketers and marketing history
–Franck Cochoy [] []
William Lazer: reflections on my ÂÜÀòÉç¹ÙÍø presidency
–William Lazer [] []
Editorial
–Brian Jones []