TOC: Intl J Bus Emerging Markets
Introduction
International Journal of Business and Emerging Markets, 6(4)
Special Issue on
The marketing to the bottom of the pyramid: Key challenges and the way forward
Guest Editor Ramendra Singh
Editorial
–Ramendra Singh
Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
–Srabanti Mukherjee and Debdatta Pal
Winning poor consumers in Africa: best-practices from mobile network operators
–Wolfgang Albeck, Steffen Huth and Marco Braun
An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
–Rajeev Kumra and Anjali Malik
Creative consumers in impoverished situations
–Stefanie Beninger and Karen Robson
Defining a base of the pyramid strategy
–Nancy E. Landrum
Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
–Anita Sengar, Vinay Sharma, Rajat Agrawal and Kumkum Bharti