TOC: Bus Horizons
Introduction
Business Horizons, 57(6)
Followers, likes, and page clicks – Oh my! A new frontier for social media in Western Europe
–Karen S. Cravens, Elizabeth Goad Oliver, Alexa A. Perryman [] []
Say yes to Facebook and get your customers involved! Relationships in a world of social networks
–Hélia Gonçalves Pereira, Maria de Fátima Salgueiro, Inês Mateus [] []
Digital marketing and social media: Why bother?
–Maria Teresa Pinheiro Melo Borges Tiago, José Manuel Cristóvão Veríssimo [] []
Customer loyalty through social networks: Lessons from Zara on Facebook
–Ana Margarida Gamboa, Helena Martins Gonçalves [] []
Business performance and social media: Love or hate?
–Jordi Paniagua, Juan Sapena [] []
Click-and-Mortar SMEs: Attracting customers to your website
–Eva Lahuerta Otero, Pablo A. Muñoz Gallego, Renée M.E. Pratt [] []
Inside your social media ring: How to optimize online corporate reputation
–Paola Barbara Floreddu, Francesca Cabiddu, Roberto Evaristo [] []
Corporate communication, sustainability, and social media: It’s not easy (really) being green
–Anne H. Reilly, Katherine A. Hynan [] [Google Scholar]
The path of lease resistance: How changes to lease accounting treatment may impact your business
–Andrew D. Gross, G. Ryan Huston, Janet M. Huston [] []