TOC: J Services Mar
Introduction
Journal of Services Marketing, 28(7)
Reverse use of customer data: implications for service-based business models
–Hannu Saarijärvi , Christian Grönroos , Hannu Kuusela [] []
Does customer sociability matter? Differences in e-quality, e-satisfaction, and e-loyalty between introvert and extravert online banking users
–Mohammad A Ahmad Al-Hawari [] []
Different actors’ roles in small companies service innovation
–Patrik Gottfridsson [] []
The differentiated effects of CSR actions in the service industry
–Ana B. Casado-Díaz , Juan L. Nicolau-Gonzálbez , Felipe Ruiz-Moreno , Ricardo Sellers-Rubio [] []
Tangibilizing services through visual tangible cues in corporate Web sites: a six-country cross-cultural analysis
–Daechun An [] []
Bridging the academia-practitioner divide: the case of “service theater”
–Aidan Daly , Steve Baron , Michael J. Dorsch , Raymond P. Fisk , Stephen J. Grove , Kim Harris , Richard Harris [] []
Exploring key antecedents of purchase intentions within different services
–Hong-Youl Ha , Raphaël K. Akamavi , Phillip J. Kitchen , Swinder Janda [] []