TOC: J Services Mar
Introduction
Journal of Services Marketing, 28(6)
The effects of anticipatory emotions on service satisfaction and behavioral intention
–Nicole Koenig-Lewis , Adrian Palmer [] []
Brand knowledge transfer via sponsorship in the financial services industry
–Sujin Yang , Sejin Ha [] []
A study on consumer adoption of technology-facilitated services
–Indranil Roy Chowdhury , Sanjay Patro , Pingali Venugopal , D. Israel [] []
Marketing culture to service climate: the influence of employee control and flexibility
–Tyler R. Morgan , Adam Rapp , R. Glenn Richey, Jr. , Alexander E. Ellinger [] []
Franchisees’ perceptions of relationship development in franchise partnerships
–Levent Altinay , Maureen Brookes , Ruth Yeung , Gurhan Aktas [] []