TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 42(6)
The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China
–Kevin Zheng Zhou, Julie Juan Li, Shibin Sheng & Alan T. Shao [] []
Consumer decision to upgrade or downgrade a service membership
–Detelina Marinova & Jagdip Singh [] []
Optimizing marketer costs and consumer benefits across “clicks” and “bricks”
–Stephen Mahar, P. Daniel Wright, Kurt M. Bretthauer & Ronald Paul Hill [] []
The role of brand communications on front line service employee beliefs, behaviors, and performance
–Thomas L. Baker, Adam Rapp, Tracy Meyer & Ryan Mullins [] []
When and how does sales team conflict affect sales team performance?
–Seigyoung Auh, Stavroula Spyropoulou, Bulent Menguc & Aypar Uslu [] []
Position matters when we stand together: a linguistic perspective on composite brand extensions
–Meng-Chun Tsai, Yung-Chien Lou, Lien-Ti Bei & Kent B. Monroe [] []