TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 9(4)
How to develop business models for rapid internationalisation: lessons from a high–tech startup
–Päivi Jokela, Elina Jaakkola, Eytan Levy, et al. [] []
Innovation and marketing in Africa – a Ghanaian perspective
–George K. Amoako, Joshua Kofi Doe, Felicia De Heer [] []
Interpreting simultaneous use of an existing technology and its replacement innovation
–Joanne E. McNeish, Ummaha Hazra [] []
An interactive approach to determine optimal launch time of successive generational product
–Adarsh Anand, Ompal Singh, Deepti Aggrawal, et al. [] []
Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industry
–Gozem Guceri–Ucar, Stefan Koch [] []
A study of pricing strategy in platform business: a multi–agent simulation approach
–Motoki Sasagawa, Tomoko Kajiyama, Noritomo Ouchi [] []