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TOC: Consumption Markets Cult

Introduction

Consumption Markets & Culture, 17(6)

Editorial
Jonathan Schroeder []

Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university
Jaakko Aspara, Hanna-Mari Aula, Janne Tienari & Henrikki Tikkanen [] []

Green moms: the social construction of a green mothering identity via environmental advertising appeals
Lucy Atkinson [] []

How practices inform the materialization of cultural ideals in mundane consumption
Heli Holttinen [] []

My improbable profession
John W. Schouten [] []

Book reviews

Eating right in America: the cultural politics of food and health
James Cronin []

Religion in consumer society: brands, consumers and markets
Aliakbar Jafari []