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40^th Annual Macromarketing Conference

Marketing as Provisioning Technology:
Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice

Quinlan School of Business, Loyola University Chicago

Conference Dates: June 25-28, 2015
Doctoral Seminar: June 25, 2015

The 40^th Annual Macromarketing Conference will assemble scholars in Chicago to explore, discuss and debate marketing challenges and solutions to the world’s most vexing conundrums, including sustainability, socioeconomic-dysfunction, poverty, war, disenfranchisement, injustice, and societal angst and unhappiness.  Participants are invited to submit competitive papers, working papers, abstracts, or proposals for special sessions.  Of particular interest is research that explores the themes listed below, as they pertain to core Macromarketing foci: the interactions of markets, marketing and society, and the subsequent extent to which individual, societal and global well-being are enhanced or hindered. Please submit papers, abstracts or proposals to the Track Champions or Conference Chairs. Submission Deadline: February 1, 2015.

 

Themes/Tracks

Art, Aesthetics, Entertainment, Leisure, and Sport
Consumer Vulnerability
Culture and Macromarketing
Education and Pedagogy
Ethics and Social Justice
Families, Communities and Gender
Fashion: Critical Perspectives
Food Marketing
Geographies of Marketing and Consumption
Globalization, Developing Markets & Marketing Systems
Marketing, Policy and Governance
Methods/Metrics/Interpretations
Positive Marketing Movement
Post-Growth Economy
Poverty, Structural Inequalities and Social Exclusion
Quality of Life, Health and Wellness
Resources
Social Marketing, Social Enterprise and CSR
Subsistence Marketplaces
Sustainability
Technology and Marketing
Transformative Research
Transitioning Markets and Economies
War, Civil Unrest & Failed States

 

The Macromarketing Society will publish Conference Proceedings; following the 40^th Annual Macromarketing Conference, participants are encouraged to develop their work and to submit manuscripts to the Journal of Macromarketing.

 

Conference Chairs
Cliff Shultz, Loyola University Chicago, cjs2@luc.edu
Ray Benton, Loyola University Chicago, rbenton@luc.edu
Olga Kravets, Bilkent University, olga@bilkent.edu.tr

For detailed information regarding the doctoral seminar, themes/tracks, track-chairs, fees, conference registration, accommodations, events, submission guidelines, and other helpful material, please visit: ; for questions regarding conference website, please contact Ben Wooliscroft, University of Otago: ben.wooliscroft@otago.ac.nz

 

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