TOC: Qual Mar Res Intl J
Introduction
Qualitative Market Research: An International Journal, 17(4)
One step closer to the field: visual methods in marketing and consumer research
–Laila Shin Rohani , May Aung , Khalil Rohani [] []
Mind the “academician-practitioner” gap: an experience-based model in the food and beverage sector
–Alessio Cavicchi , Cristina Santini , Lucia Bailetti [] []
The challenge of “Big Data”: What does it mean for the qualitative research industry?
–Colin Strong [] []
Functional neuroimaging applications in marketing: some methodological and statistical considerations
–Mohamed M. Mostafa [] []
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
–Nathalie Veg-Sala [] []
Reshaping the Village Test for investigating service brand attachment
–Chourouk Mzahi [] []
Corporate impression formation in online communities: a qualitative study
–Christine Hallier Willi , Bang Nguyen , T.C. Melewar , Charles Dennis [] []
Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective
–Tatiana Anisimova [] []
Multi-brand loyalty: when one brand is not enough
–Reto Felix [] []
Brand love in emerging market: a qualitative investigation
–Abhigyan Sarkar [] []
Review Subject: The Routledge Companion to Digital Consumption
–Dilip S. Mutum [] []
Editorial
–Lindridge Andrew []