TOC: Psych Mar
Introduction
Psychology & Marketing, 31(11)
The Calm before the Storm: Examining Emotion Regulation Consumption in the Face of an Impending Disaster
–Elyria Kemp, Pamela A. Kennett-Hensel and Kim H. Williams [] []
Message Reframing in Advertising
–Niels Neudecker, Franz-Rudolf Esch, Tobias Schaefers and Sandro Valussi [] []
Regulatory Focus Intensity and Evaluations of Retail Experiences
–Mark J. Arnold, Kristy E. Reynolds, Michael A. Jones, Meltem Tugut and Colin B. Gabler [] []
An Extended Search for Generic Consumer–Brand Relationships
–Wolfgang Fritz, Bettina Lorenz and Michael Kempe [] []
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
–Bruce E. Pfeiffer, Hélène Deval, Frank R. Kardes, Douglas R. Ewing, Xiaoqi Han and Maria L. Cronley [] []
Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership
–Kirsten L. Cowan and Bo Dai [] []
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
–François A. Carrillat, Alain d’Astous and Haralambos Christianis [] []
Eclipsing: When Celebrities Overshadow the Brand
–Jasmina Ilicic and Cynthia M. Webster [] []