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Practising gender: The role of banter in young men’s improvisations of masculine consumer identities
–Wendy Hein & Stephanie O’Donohoe [] []

Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
–Jodie Conduit, Margaret Jekanyika Matanda & Felix T. Mavondo [] []

Narrative transparency
–Melea Press & Eric J. Arnould [] []

The use of Facebook to promote drinking among young consumers
–Caroline Moraes, Nina Michaelidou & Rita W. Meneses [] []

Outdoor advertising in urban context: spatiality, temporality and individuality
–Richard Koeck & Gary Warnaby [] []

Managing negative word-of-mouth: an exploratory study
–Martin Williams & Francis Buttle [] []

Timing is money: managing the floor in sales interaction at street-market stalls
–Dirk vom Lehn [] []

An exploratory study of existential guilt appeals in charitable advertisements
–Michael Lwin & Ian Phau [] []

How to become an employer of choice: transforming employer brand associations into employer first-choice brands
–Linn Viktoria Rampl []

Book reviews

Advertising, commercial spaces and the urban
–Stefania Borghini [] []

Handbook of Islamic marketing
–Aliakbar Jafari [] []

Islamic branding and marketing: creating a global Islamic business
–Aliakbar Jafari [] []

Muslim societies in the age of mass consumption: politics, culture and identity between the local and the global
–Aliakbar Jafari [] []

Consumer culture and the media: magazines in the public eye
–Aliakbar Jafari [] []

The new rules of green marketing: strategies, tools, and inspiration for sustainable branding
–Matthew Kearney [] []

Reconnecting marketing to markets
–Matthew Kearney [] []

Connecting with consumers: marketing for new marketplace realities
–Nicole Kirpalani [] []

Managing market relationships – methodological and empirical insights
–Andrew Lindridge [] []

Cross-cultural marketing, theory, practice and relevance
–Andrew Lindridge [] []

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