TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 20(6)
Creativity is …: A metaphoric model of the creative thought process
–Mark W. Stuhlfaut & Bruce G. Vanden Bergh [] []
Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism
–Eleonora Manuel, Seounmi Youn & Doyle Yoon [] []
Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion
–Kate Westberg & Nigel Pope [] []
The benefits of using reduced item variable scales in marketing segmentation
–Paul Taylor-West, Jim Saker & Donna Champion [] []
Extremely thin models in print ads: The dark sides
–Kelly Andersen & Leonard Jasper Paas [] []