TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 16(1)
EDITORIAL
Resisting the current to understand the tides
–David Reed []
OPINION PIECES
Building digital skills through training
–Merlin Stone []
Optimizing your data management for big data
–Santiago Castro []
BUSINESS INTELLIGENCE
AOP Organisation Census 2014
–Tim Cain []
PAPERS
Clicking through overload: When choice overload can actually increase choice
–Steven C Huff and Aaron C Johnson [] []
The value of Twitter for sports fans
–Jo Williams, Susan J Chinn and James Suleiman [] []
The ups and downs of online dating: Effects of positive and negative anticipatory emotions on participant volition behaviour
–Jiyao Xun [] []
REVIEWS
Figaro digital marketing conference
–David Reed FIDM []
Applied predictive analytics and developing analytical talent
–Tim Drye []