TOC: European J Mar
Introduction
European Journal of Marketing, 48(9/10)
The bigger society: considering lived consumption experiences in managing social change around obesity
–James Cronin , Mary McCarthy , Mary Brennan , Sinéad McCarthy [] []
Acculturation and consumer loyalty among immigrants: a cross-national study
–Sigal Segev , Ayalla Ruvio , Aviv Shoham , Dalia Velan [] []
User-generated content behaviour of the dissatisfied service customer
–Caterina Presi , Charalampos Saridakis , Susanna Hartmans [] []
Promoting boundary-spanning behavior among service personnel
–Jaewon (Jay) Yoo , Todd J. Arnold , Gary L. Frankwick [] []
The interplay of products from the same product line: the role of brand reputation
–Mauricio Palmeira [] []
The franchise relationship in China: agency and institutional theory perspectives
–Anne Marie Doherty , Xiaomin Chen , Nicholas Alexander [] []
The intertwined relationships of power, justice and dependence
–Jessica J. Hoppner , David A. Griffith , ChangSeob Yeo [] []
The effect of customer information during new product development on profits from goods and services
–Lars Witell , Anders Gustafsson , Michael D. Johnson [] []
Multichannel advertising: does print advertising affect search engine advertising?
–Rainer Olbrich , Carsten D. Schultz [] []
Chief marketing officer’s equity incentives: economic determinants and effects on shareholder value
–Michele Fabrizi [] []
Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy
–Andreas Strebinger [] []
Standing out from the crowd: niche product choice as a form of conspicuous consumption
–Tobias Schaefers [] []
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective
–Sanjit Kumar Roy , Walfried M. Lassar , Gul T. Butaney [] []
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
–Elena Delgado-Ballester , Miguel Hernandez-Espallardo , Augusto Rodriguez-Orejuela [] []
Does channel decentralization lead to low quality product lines?
–Hwan Chung , Eunkyu Lee [] []
How funny was that? Uncovering humor mechanisms
–Nathalie Spielmann [] []