Peltier, Zahay and Lehmann (2013)
Introduction
The winners of the Journal of Interactive Marketing Award for Best Paper published in 2013 are James W. Peltier, Debra Zahay and Donald R. Lehmann
is pleased to announce the winners of 2014 Award for Best Paper published in the during 2013.
, and (2013), "Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance," Journal of Interactive Marketing, 27(1), 1-13 [] [].
In recognition of this important achievement, plaques and cash awards ($500 to be shared among the co-authors) will be presented at the sponsored by Marketing EDGE at the San Diego Convention Center – specifically at the Awards Luncheon on Sunday, October 26, 2014.
The runner up articles were two in number:
and , "Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities," Journal of Interactive Marketing, 27(3), 141-157 [] [].
, , and (2013), "Managing Brands in the Social Media Environment", Journal of Interactive Marketing, 27(4), 242-256 [] [].