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Editorial: Institutionalization of sustainable development and emergence of sustainable marketing
–Amina Béji-Bécheur and Nil Özçaglar–Toulouse

Is more always better? Counter-intuitive effects in consumer assessment of environmental product attributes
–Éline Jongmans, Alain Jolibert, and Julie Irwin

Socio-environmental multi-labelling and consumer willingness to pay
–Ivan Dufeu, Jean-Marc Ferrandi, Patrick Gabriel, and Marine Le Gall-Ely

Viewing recycling’s long-term sustainability through the prism of the internet?
–Zied Mani and Véronique Cova

Recycling household waste: A classification of the logistics used by consumers
–Elisa Monnot, Fanny Reniou, and Aurelien Rouquet

Cultural perspectives of marketing research for sustainable development in developing countries
–Eric J. Arnould

The effectiveness of conscious pricing in promoting social sustainability
–Giana M. Eckhardt and Susan Dobscha

The answer is sustainable marketing, when the question is: What can we do?
–Diane M. Martin and John W. Schouten

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