TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 22(4)
The Performance Implications of Planning, Implementation, and Evolution of Firms’ Customer and Competitor Orientations
–Jeff Foreman, Naveen Donthu, Steve Henson, Amit Poddar [] [Google Scholar]
The Loyalty Continuum: Differentiating Between Stages of Loyalty Development
–James M. Curran, Brian C. Healy [] []
Unwanted Pursuit Behavior: Understanding Salespeople’s Desire to Pursue and Desire to Avoid Customers
–Sarah Alhouti, Timothy D. Butler, Catherine M. Johnson, Lenita Davis [] [Google Scholar]
Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect
–Ali Besharat, Sajeev Varki [] []
What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings
–Keith A. Quesenberry, Michael K. Coolsen [] []
The Role of Involvement on Millennials’ Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
–Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, Mitch Griffin [] [Google Scholar]