CRM in Financial Services
Introduction
Emerald is offering one month of free access to the top articles in the special issue on CRM in Financial Services in the Intl J Bank Marketing
, Special Issue
Emerald offers free access to the top articles in the latest special issue: Customer Relationships in Financial Services. Deadline 31st October 2014.
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Find out the latest research and developments in customer relationships in financial services free for one month only.
With access to the following top articles from the International Journal of Bank Marketing’s special issue (chosen by editors Professors Hooman Estelami and Kent Eriksson, and guest editor Professor Kristina Heinonen), discover research on:
– : a netnography in retail banking
– : An exploratory study
– Managerial challenges in silently fading processes
– as a means to increase consumers’ processing of financial information
Emerald is offering you special access to these issues during October only.