Brand Camp 3
Introduction
Brand Camp 3, Obergurgl, Austria, 20-22 Mar 2015, Chairs Katharina Husemann and Reinhard Grohs; Deadline 9 Nov
Brand Camp 3
March 20th to 22nd 2015 in Obergurgl in the Austrian Alps
hosted by the University of Innsbruck – Brand Research Laboratory
The University of Innsbruck – Brand Research Laboratory invites 35 academic colleagues for its third “Brand Camp” in the Austrian ski resort Obergurgl. The Brand Camp is a 2 day conference to which participants bring a research project or an inspiring idea from which the audience composes the conference program on the spot according to their current interests (for impressions of Brand Camps 1 and 2, see
).
The Brand Camp offers the opportunity to share branding insights, to learn of current developments, to work with like-minded colleagues, and to develop ideas and projects together that may shape future branding research. Topics of interest include, for example:
- new (not yet fully developed) branding concepts
- personal reflections on current branding issues
- thought provoking branding questions
- possible future branding research directions
- novel approaches and research methods in branding
Interested academics submit a one page summary of their idea to share, explore, and discuss at the Brand Camp to brand-lab@uibk.ac.at. The submission deadline is November 9th, 2014. The submission should indicate the intended
- topic,
- format: Brand Camp Talk (20 minutes presentation and 20 minutes discussion; advanced research studies with a focus on answers) or Brand Camp Spotlight (10 minutes talk and 10 minutes discussion; early stage ideas with a focus on further development), and
- participants’ contact details and positions.
A committee of Brand Lab researchers and external members will review the submissions based on their potential to spark interest and inspire brand researchers. A maximum of 35 contributions can be accepted and authors will be informed by December 15th. Based on these contributions, participants will compose the conference program directly at the Brand Camp. The flexible format will also leave space for smaller group meetings and discussions.
Obergurgl is one of the most stunning mountain sceneries in the world and is a prime destination for winter sports in Austria. The Brand Camp takes place at the Obergurgl University Center at an altitude of 1930 meters above sea level, just a few steps away from ski lifts and slopes. The facility provides a unique and inspiring atmosphere for generating fresh ideas, developing new projects, and fostering intellectual exchange with academic colleagues. Accommodation including breakfast and dinner costs € 118 per person/night in a single room and € 88 per person/night in a double room. The conference fee (including all other meals, transport ex Innsbruck and social program) is € 200.
For further questions do not hesitate to ask Katharina Husemann (katharina.husemann@royalholloway.ac.uk) or Reinhard Grohs (reinhard.grohs@uni-seeburg.at) for issues related to the content of the Brand Camp, and Carolin Lemoine (carolin.lemoine@uibk.ac.at) for issues related to organizing your stay. We are looking forward to stimulating branding reflections in the heart of the Austrian Alps!