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Creativity in a Small World
Investigating New Ways to Communicate with Consumers

2015 American Academy of Advertising Global Conference
in conjunction with
Auckland University of Technology, New Zealand

Auckland, New Zealand – July 9-12, 2015

#Akl2015aaa

The advertising industry is full of creativity: Creativity in the execution. Creative use of media. Creative ideas in research and for gaining insights. Out of this creativity comes new ways of adding value to brands using experiential, sensory, and implicit techniques, and by pushing boundaries in messaging and visuals. We call for research investigating these innovations in creativity, and looking into the challenges, developments, and trends in advertising at the 2015 American Academy of Advertising Global Conference.

The American Academy of Advertising 2015 Global Conference will be held in Auckland, New Zealand, in conjunction with Auckland University of Technology, which offers two advertising programs to its students and is home to renowned researchers and instructors in the region. Auckland University of Technology is also connected with New Zealand’s advertising industry through the Communications Agencies Association New Zealand (CAANZ) and is offering development programs and applied training to practitioners.

Electronic submissions will be accepted beginning October 15, 2014 and must be received no later than MIDNIGHT CST, November 16, 2014.

Full submission information can be found on the AAA website at:

Co-Chairs

Frauke Hachtmann, Ph.D.
Professor
College of Journalism and Mass Communications
University of Nebraska-Lincoln
130 Andersen Hall
Lincoln, NE 68588 USA
Email: fhachtmann@unl.edu

Martin K.J. Waiguny, Ph.D.
Senior Lecturer of Advertising
Department of Marketing, Advertising, Retailing and Sales
Auckland University of Technology
WY 418, 120 Mayoral Dr., Auckland 1010, New Zealand
Email: martin.waiguny@aut.ac.nz

 

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