TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 35(4)
Effectiveness of Environmental Advertising for Hotels
–Kara Chan & Xing Han [] []
Suggesting a More Effective Way to Use the Promotional Mix in Services
–Marsha D. Loda [] []
Value Co-Creation: Factors Affecting Discretionary Effort Exertion
–Praveen Aggarwal & Amiya K. Basu [] []
How the Service Characteristics of News Require Media Organizations to Transition to a Marketing Orientation
–T. F. J. Steyn & Elanie Steyn [] []
Retail Services Survival in an Economic Crisis Context
–Manuela Vega-Vázquez, Ma Ángeles Oviedo-García & Mario Castellanos-Verdugo [] []
Measuring Exercise Involvement Among Fitness Centers’ Members: Is It Related With Their Satisfaction?
–Efi Tsitskari, Shayne Quick & Anastasia Tsakiraki [] []