TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 13(3)
The Underlying Dimensions of Relationship Marketing in the Malaysian Mobile Service Sector
–Jamil Bojei & Mimi Liana Abu [] []
Why Do Consumers Stay When Things Are Bad and Leave When Things Are Good?
–Birgit Leisen Pollack [] []
The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases
–Bryan R. Johnson & William T. Ross Jr. [] []
Building Relationships From the Outside In: A Case Study of Falken Tire’s Drift Toward Success
–Kelley O’Reilly & Jim Eckert [] [Google Scholar]